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What is Kilimohai Organic

Kilimohai Organic™ is an organic trademark that relates to a certification process that covers every aspect of the organic value chain, from production to processing and trading. For retailers, Kilimohai Organic products can help boost sales and—especially—reputation among consumers, for offering them an especially healthy line of products. In this regard, retailers can see Kilimohai Organic products as part of an important ‘sustainability investment’, committing themselves to contribute a healthier lifestyle among both consumers and producers.

Retailers who offer Kilimohai Organic products can differentiate themselves in a competitive market, attracting health-conscious consumers who seek transparency and trustworthiness in their purchasing decisions.

Prospects of Demand & Sector Development

The demand for organic products is rapidly increasing as consumers become more aware of the health and environmental benefits associated with organic farming practices. This growing trend presents a significant opportunity for retailers to expand their product offerings and cater to a discerning customer base seeking sustainable alternatives.

As consumer preferences shift towards organic options, the organic sector is poised for substantial growth. Retailers who embrace Kilimohai Organic certification can position themselves as leaders in this burgeoning market, tapping into a dedicated clientele that values quality and sustainability.

Kilimohai Organic is committed to supporting retailers in navigating this evolving landscape by providing access to market insights, consumer trends, and educational resources. By staying informed about industry developments, retailers can effectively meet the rising demand and contribute to the continued expansion of the organic sector.

Organic Business Development & Certification

Kilimohai Organic is both a certification and promotion mark. For retailers, both are key, to confront consumers and underline its commitment to promote a more sustainable lifestyle and ethical business practices.

For retailers, the certification process is less rigorous than for farmers and processors. Nevertheless, also retailers must comply with the EAOPS standards, to be considered as official vendors of Kilimohai Organic products, being committed to authenticity and transparency in regard to their organic product lines.

Domestic & Export Market

For retailers, it is the domestic market that is of primary interest, unless retailers consider to open stores also in Uganda, Rwanda, Tanzania, and Burundi, where the Kilimohai Organic mark is also the national organic mark. Retailers are in a key position, to not only to benefit from the growing interest among consumers to access organic products, but to boost sales through own consumer awareness creation and promotion activities. The positive reputation effects of such investments is likely to increase the consumer base—especially with health- and sustainability-conscious consumers.

Organic Retailers

Success in the organic retail sector hinges on several key factors, and Kilimohai Organic is dedicated to supporting retailers in achieving these:

  • Organic Branding and Positioning: Having a clear strategy to have a sound organic portfolio in the store that has a strong consumer demand, and which attracts attention through well-implemented visual promotion. The location and setup of organic shelfs must be well-defined and implemented, ensuring good visibility within the retail store. In case organic products are sold in shared shelves with conventional products special visuals featuring the Kilimohai Organic mark will help highlight the organic products.
  • Strong Partnerships: Building strong relationships with different organic suppliers is key to access the required volumes of varying organic produce during the whole year. Here, contractual agreements are critical to fix both volumes and purchase prices. Moreover, partnerships with organizations and celebrities (i.e. influencers) to promote Kilimohai Organic produce can be of great value.

Strategic Retail Partners

In regard to potential retail partners, the following ones might of interest to expand their organic portfolio with organic processed products:

  1. Carrefour
    • Kenya Extensive Reach: Carrefour, a leading global retailer, has a significant presence in Kenya with multiple outlets across the country. By partnering with Carrefour, Kilimohai Organic processors can leverage its extensive distribution network to reach a wide customer base.
    • Brand Visibility: Products displayed in Carrefour stores benefit from high visibility and foot traffic, enhancing brand recognition.
    • Quality Assurance: Carrefour’s stringent quality standards align with Kilimohai Organic’s commitment to high-quality organic products, ensuring customer trust and satisfaction.
  2. Greenspoon
    • Online Presence: Greenspoon is a premier online grocery store specializing in organic and artisanal products. Collaborating with Greenspoon allows Kilimohai Organic processors to tap into the growing online market.
    • Curated Selection: Greenspoon’s focus on quality and sustainability aligns with Kilimohai Organic’s values, ensuring that products are positioned alongside other premium offerings.
    • Direct-to-Consumer Sales: By listing products on Greenspoon, processors can reach consumers directly, facilitating convenient and efficient sales.
  3. Sunfresh Organics
    • Local Market Focus: Sunfresh Organics specializes in providing organic products to the local Kenyan market. Partnering with Sunfresh allows Kilimohai Organic processors to strengthen their presence in the domestic market.
    • Community Engagement: Sunfresh Organics’ emphasis on local sourcing and community engagement complements Kilimohai Organic’s community-centric approach, fostering sustainable relationships.
    • Product Range: Collaboration can help diversify product offerings and introduce new organic products to Sunfresh’s customer base.
  4. Sylvia’s Basket
    • Specialized Market: Sylvia’s Basket caters to health-conscious consumers seeking organic and natural products. This niche market is ideal for Kilimohai Organic processors.
    • Delivery and Logistics: Sylvia’s Basket provides a unique opportunity to reach regular, committed customers who value organic products.
    • Market Education: Sylvia’s Basket focuses on educating consumers about organic benefits, aligning with Kilimohai Organic’s mission to promote organic agriculture.
  5. Think Organic
    • Organic Advocacy: Think Organic is dedicated to promoting organic products and practices. Partnering with Think Organic allows Kilimohai Organic processors to be part of a larger movement advocating for organic lifestyles.
    • Retail and Delivery: Think Organic’s retail and delivery services provide convenient access to organic products for consumers, expanding market reach.
    • Collaborative Marketing: Joint marketing initiatives with Think Organic can help raise awareness and drive demand for Kilimohai Organic products.

Contact

For retailers interested in Kilimohai Organic certification or seeking more information, please contact:

Kenya Organic Agriculture Network (KOAN)