The Kilimohai Organic Retailers Campaign, which ran from August to November 2023, was a remarkable success, with total sales exceeding USD 100,000. This campaign was part of the Organic Lifestyle Influencer Approach (OLIA) Project, aimed at promoting Kilimohai organic products and enhancing the visibility of our brand across various retail platforms. Our campaign saw enthusiastic participation from a diverse range of outlets, including Organic Farmers Markets (INOGOF, Kikuyu Organic Farmers Market, and Ngong Organic Farmers Market) and Retailers (Carrefour Supermarket, Greenspoon Online Supermarket, Think Organic, Sunfresh Organics, and Sylvia’s Basket).
These partnerships resulted in total sales reaching KES 4,352,056 by November 14, 2023, surpassing our original sales target of KES 3,500,000 by an impressive KES 852,056 or 124%. This success underscores the increasing demand for organic products and the effectiveness of our targeted marketing strategies.
Success highlights:
- Investment in Online Presence: Continuing to strengthen our online presence is essential for reaching wider audiences. Our digital campaigns significantly contributed to the sales success, particularly for outlets like Carrefour Supermarket, Sylvia’s Basket, and Think Organic.
- Building Products and Services from the Brand: Developing products and services that align with the Kilimohai brand ethos is key to maintaining customer trust and loyalty.
- Connecting with the Right Partners: Collaborations with like-minded retailers and markets were instrumental in the campaign’s success. Identifying partners who share our values and goals is vital for future initiatives.
- Continued Budget for Marketing and Business Development: Allocating sufficient resources for marketing and business development ensures sustained growth and competitiveness in the organic market.
- More Value Adds for Kilimohai Brand Holders: Providing additional value to brand holders enhances their engagement and commitment, driving overall brand success.
The Kilimohai Organic Retailers Campaign has set a new benchmark for success, demonstrating the power of strategic partnerships, innovative marketing, and consumer-centric approaches. As we continue to build on these achievements, we remain committed to promoting organic lifestyles and supporting sustainable agriculture through the Kilimohai brand.
