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The Square Riverside Mall recently celebrated an exciting addition to its retail lineup with the opening of The Cornershop. The launch of this new outlet was marked by the Kilimohai launch event, which focused on introducing the Kenya Organic Avocado product line. The event was a key moment in promoting organic agriculture and connecting consumers with high-quality organic produce.

The launch event drew a remarkable turnout, with several farmers from Murang’a County participating. These farmers showcased not only the organic avocados but also their range of dried herb products as part of the Participatory Market Chain Approach (PMCA) project. The presence of local farmers added an authentic touch to the event, emphasizing the direct link between producers and consumers.

Success Highlights:

  • High Consumer Interest: The event attracted a large number of consumers, showcasing the growing demand for organic products.
  • Effective Marketing: The distribution of fliers and leaflets boosted sales, increased brand awareness, and educated consumers about organic farming.
  • Record Foot Traffic: The Cornershop Riverside experienced a surge in customers, highlighting the Kilimohai brand’s strong appeal.
  • Consistent Product Supply: The year-round availability and high quality of Kenya Organic Avocados addressed market supply challenges.
  • Significant Sales Growth: The launch led to a 2898% increase in the value of organic produce purchased by The Cornershop in Q2 2022.
  • Impactful Social Media Campaigns: Targeted social media efforts amplified the Kilimohai brand’s reach, attracting new customers and enhancing its reputation.

In conclusion, the launch of Kenya Organic Avocados at The Cornershop was a milestone event that not only highlighted the success of the Kilimohai brand but also reinforced the value of organic farming in Kenya. By bridging the gap between farmers and consumers, the event showcased the potential of organic agriculture to drive economic growth and improve food sustainability.